Welcome to Tagged Value, a blog and investigation program provided by Stora Enso, Intelligent Packaging.
Tagged Value discovers business value opportunities by RFID utilisation in sales, operations and product development.
Connectivity through RFID technology
Intelligent Packaging by Stora Enso brings connectivity to packaging through Radio Frequency Identification (RFID), which as technology offers wide improvements compared to traditional bar code identification.
Real-time supply chain visibility to boost productivity
Intelligent packaging can support companies operating in the B2B and B2C by enabling real-time end to end visibility to the supply chain through effective track and trace functionalities.
Warehousing and inventory management processes can be made more efficient and accurate utilizing RFID technologies integrated in packaging. More accurate planning and decision making is enabled by the data gathered from the connected packages.
Benefits of intelligent packaging are not only limited to cost savings, or better planning but will also ultimately improve sales through better customer service and satisfaction.
Four application areas for RFID solutions in B2C
Digitalisation transforms fast moving consumer goods from mass market retailing towards a more consumer centric process. Companies must create more holistic omni-channel experiences to meet the changing consumers desires.
Stora Enso intelligent packaging solutions focus on four specific application areas. Our strategic consulting and creative partners help us provide the additional skills needed in implementing these solutions.
1. Offline retail connectivity with Smart Shelf concept
Through our Smart Shelf concept we help both brand owners and retailers to digitalize offline retail by supplying data, integrating digitally provided customer services and automating campaign ramp-up from digital screens and spaces.
2. New product experiences
We help brand owners to integrate digital content to their products. Consumers can easily access the right app simply by tapping the packaging with their smart phone.
3. Leaner supply chain management
Through our intelligent packaging solutions we help logistics and delivery organisations to manage material streams not only as set but as individual products. This drives efficiency and leaner storage in addition to enabling more tailored product supplies.
4. Towards a data-driven business model
When retail, products and supply chains provide data, companies are able to move towards a data-driven business model. Our Cloud Platform acts as a gateway to data management and an integration point to the ERP or other cloud services.
Want to know more?
Stora Enso is a leading provider of renewable solutions in packaging, biomaterials, wooden constructions and paper on global markets. Our aim is to replace fossil based materials by innovating and developing new products and services based on wood and other renewable materials. We employ some 25 000 people and are publicly listed in Helsinki and Stockholm.
Intelligent Packaging by Stora Enso drives digital transformation by providing real-time connectivity to retail, packaged products and delivery operations.
Tagged Value is a blog featuring news and articles on RFID solutions.